Beat the Summer Heat at the Hoegaarden Summerfest 2019 at Central Harbourfront

Beat the Summer Heat at the Hoegaarden Summerfest 2019 at Central Harbourfront.

Hong Kong is gearing up to a summerfest with authentic Belgian wheat beer brand Hoegaarden and its unique Gaarden” concept. This year, for the second time, Hoegaarden links up with local handicraft platform Think of a Style and Central Venue Management (CVM) to bring back the Gaarden at the iconic “Think of a Market @SummerFest” – marking the city’s largest handicraft marketplace. Get ready to visit the Central Harbourfront from 23rd to 25th August for the ultimate summer experience. The “gaarden” will be filled with art, design and creative vibes with nature and sustainability at the heart of its campaign.

Hosted by CVM, SummerFest at Central Harbourfront offers a variety of summer activities free for the public to enjoy throughout July to August. This year, the three-day Think of a Market event will wrap up SummerFest with a bang. Led by Think of a Style, the marketplace will assemble over 300 talented artisans and handicraft designers from Hong Kong, Japan and Taiwan selling handmade goods from jewellery and clothing to flowers and candles. In addition to fun DIY workshops, visitors can bask in the outdoor fun with a whole new Hoegaarden experience.

Artisans Galore

“Think of a Style” is a hub for culture, art and design, providing a platform for local and global artisans to showcase their creativity. This year, “Think of a Style” brings over 300 handicraft talents to the marketplace, including a number of key artisans from Hong Kong, Japan, Taiwan, Korea, Mainland China, Macau and Thailand.

What’s special this year at “The Gaarden”?

What can beats chilling out with friends in lush green nature in the summertime?  At “The Gaarden”, besides the signature White and Rosée beers on tap, Hoegaarden has concocted two delicious cocktails: Hoegaarden Lychee Blossom – featuring Hoegaarden White with lychee, elderflower and lemon zest, and Hoegaarden Rosée Rhapsody – a mixture Hoegaarden Rosée with gin, cucumber and grenadine.

If you are looking for something new and fresh this summer, Hoegaarden brings an all-new and exclusive product to “The Gaarden” this year – the Radler 0.0% – an alcohol-free beer in Agrum. Zesty and refreshing, the Radler 0.0% is the ideal cooler on a hot summer day, minus the alcohol content – perfect for all ages! Hoegaarden also presents a special 0.0% – infused mocktail called Hoegaarden 0.0% Tropical Twist, featuring strawberry and pineapple juice – a must-try for everyone.

Happy Hour is from 7pm-9pm from Friday 23rd to Sunday 25th at “The Gaarden” with a buy-one-get-one-free promotion.

Why we wouldn’t miss THE GAARDEN this year?

This year’s event will see no disposable plastic cups. YAY!!!

In collaboration with local environmental start-up BottLess, Hoegaarden will be serving all beverages in rented cups to achieve a zero-waste, plastic-free and straw-less environment during the three-day event. A deposit of HKD10 will be included in the price of the beverages, and can be collected upon returning your cup.

There are handicraft workshops available at “The Gaarden” this year which convey strong recycling and upcycling messages.

Workshops for everyone

It’s time to get crafty with DIY workshops hosted by Hoegaarden. Try unique tie-dying skills and personalise your very own tote bag so you can “BYOB” everywhere! Relax with a bit of colouring at the coaster painting workshop, or get artsy with a leather keychain workshop. Sign up to any session upon purchasing three Hoegaarden beverages on-site. As spaces are limited and will be granted on a first come first served basis.

More details:

Opening dates: August 23rd to 25th 2019 (Friday to Sunday)
Opening hours: 3pm–9pm daily
Location: Central Harbourfront Zone C and D


See you there!